For sellers
We don't just list homes. We position them to sell for more.
Our process
Six stages, and you will always know which one you are in
No mystery, no radio silence. You get a written update every week your home is on the market, whether or not there is news.
01
The walkthrough
We come to the house, look at everything, and give you a prioritized list of what to do and — just as importantly — what not to bother with. Most sellers spend money in the wrong places.
02
The number
A real valuation, backed by recent sales on your street — with our reasoning spelled out. If the timing's off, we'll tell you straight, and explain why.
03
Preparation
Repairs. Decluttering. Staging. Landscaping. We'll connect you with trades we trust — you take it from there. This is where the real money gets made.
04
The marketing package
Professional photos, a measured floor plan, drone and video when they'll make the home stand out. Every listing is written to sell — not just describe.
05
Exposure
We start building buzz on our social media before your listing even goes live, and reach out directly to our buyer database. Then it goes everywhere else buyers are looking: MLS® and REALTOR.ca, targeted ads where needed, and direct outreach to agents with the right buyer already on their list.
06
Negotiation and close
Every offer, explained in plain terms — not just the number. We guide you through subject removal, and stay locked in straight through to close and possession.
A word about pricing
The most expensive mistake in real estate is starting high “to see what happens”.
Your listing gets the most attention it will ever get in its first two weeks. Every serious buyer shopping your neighbourhood sees it, and their agents call. That window is where your negotiating leverage lives.
Price above the market and you spend that window with no showings. By the time you reduce, the buyers who were watching have moved on and the ones left are asking why it has been sitting. Homes that sell below their value are almost always homes that started above it.
We will show you the comparable sales and tell you the number we believe in. If you want to test a higher price, we will tell you honestly what it is likely to cost you — and then it is your call.
What is included
Every price point gets the full package.
We set the bar high. Every home we list gets professional photography, a proper floor plan, and a real advertising push — the kind of preparation that higher-end listings are known for, applied to every price point.
- Professional photography/video
- Measured floor plans
- Drone photography where it helps
- Staging consultation
- Social media reach
- MLS® and REALTOR.ca listing exposure
- Agent-to-agent outreach
- Weekly updates on showings and feedback
- Full negotiation representation
Free home valuation
Find out what your home is actually worth.
Not an algorithm's guess. John or Gurwinder pulls the comparable sales on your street, walks through what they mean for your home, and sends you a written opinion of value — usually within one business day.
- Prepared by a person, from real comparable sales
- No obligation and no follow-up pressure
- Includes what we would do to maximize the price
- Free, whether you sell this year or in five
Step 1 of 4
Your home
Which home should we value?
We use recent comparable sales on your street, not an algorithm.
Free and no obligation. Prepared by John or Gurwinder personally — never an automated estimate.
FAQ
Seller questions, answered
It depends far more on pricing and condition than on the calendar. A correctly priced, well-presented home in a normal market usually attracts serious interest within the first two weeks — that window is where most of your negotiating power lives. Homes that sit are almost always homes that started too high. Ask us for current days-on-market figures for your specific neighbourhood and property type, since these shift month to month.
Usually not a full renovation. Paint, decluttering, deep cleaning, landscaping and small repairs reliably return more than they cost. Kitchens and bathrooms rarely return their full cost when done immediately before a sale, and buyers frequently want to choose their own finishes. We will walk your home and give you a specific, prioritized list — including the things we would tell you not to bother with.
Budget for real estate commission, legal or notary fees, a mortgage discharge or prepayment penalty if you are breaking a term early, and moving costs. Sellers of a principal residence in Canada generally do not pay capital gains tax on the sale, but investment and secondary properties are treated differently — confirm your own situation with an accountant.
It depends on the market and on your finances. Selling first gives you budget certainty and full negotiating strength but risks a gap with nowhere to live. Buying first gets you the home you want but requires bridge financing or the ability to carry both. Every situation is different — we sit down with you and walk through a plan built around your specific finances and timeline.
Talk to us
Let us come and look at it.
A walkthrough and a written opinion of value, free and with no obligation. Even if you are a year or two out.